![]() Now that you have the basics of what hashtags are, let’s take a look at how to use them. Some businesses also create hashtags for specific marketing campaigns. Local businesses can add hashtags relevant to a location, business type, and descriptive words - for example, an Italian restaurant posting a photo of a delicious plate of pasta might tag the photo with #freshpasta #italianrestaurant #avleats #asheville. Since hashtags are clickable, they also work as quick search links. Hashtags group posts with similar topics such as events, locations or personal interests. On some sites such as Twitter and Instagram, you’ll be presented with hashtag suggestions that show up as you type (similar to how Google displays search suggestions). To use a hashtag on social media, simply type the pound sign and start entering text directly after it. Although you can use both upper and lowercase letters for clarity, hashtags are not case sensitive. Hashtags 101Ī hashtag has the “pound sign” followed by text and/or numbers with no spaces or punctuation. Here’s a helpful “Hashtags 101” along with some basic do’s and don’ts for marketing your business using hashtags. ![]() Use them incorrectly and you could turn away potential customers. Use hashtags wisely and you could increase your business. Think of it as the digital equivalent of attending a party – no one wants to hang out with the schmoozer who only makes conversation to hand out business cards. However, there’s an entire culture surrounding proper and effective hashtag usage. In the marketing world, hashtags are used to create brand awareness and attract customers. Hashtags - aka the “pound sign” that you remember from grandma’s telephone - were first employed on Twitter in 2007 as a way of grouping social media conversations together. Learn the unwritten rules of using #hashtags on social media
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